Article posts of '2017' 'January'

Love at first sight

Like Britany, love at first sight for your brand is generated mainly by an emotional attraction. In the beginning, (in most cases) that attraction is based upon something you see insofar as very little may be known up front about what the brand is about. Like dating, if the brand can impress the customer, there is a good chance the customer may stick around for more.

Usually, the reason one will stick around for more is if they have an amazing experience during that first encounter.

Brand attraction through DNA

We at 90 ...

When interior designer, Michael Ingram got hired to transform his client’s small empty space into the modern office workplace the owners envisioned, congruent with a Key West lifestyle yet consistent with their upscale clientele, Michael began reaching out to find an office furniture company that could help him with his quest. That’s when Michael stumbled upon 90 Degree Office Concepts.

Michael had previously put together a floorplan that he felt would work best for his client’s needs, what he did not know at the time was the extent of design ...

When Southeast Frozen Foods planned to move their office division to a new facility in Miramar, they called on 90 Degree Office Concepts for advice about moving their existing furniture. Relocating offices is not what they do. However, being a past client, 90 Degree sent a representative to see what advice could be offered, and to see if there was a way they could be of service.

Modern office designs may be great, but what about the cost?

After meeting with the CFO and crunching the numbers, the rep from 90 Degree came up with an idea to help...

When East Orlando Dental Association went in search of a pair or reception desks for their Orlando Florida office, they did what most modern, respectable companies do; they went shopping online. The problem they found was common…if they found the right desk, it was too small, if they found the right size it was the wrong color, and if they were lucky enough to find everything they need, it’s too expensive or had to wait much too long to get delivery. Welcome to the world of online shopping.

Fortunately for them, they found 90 Degree Office Con...

Compliance Matters in Port Orange Florida, is a well-run payroll service that does employee leasing and keeps businesses up-to-date on compliance issues. Eileen is a master at what she does. Her company is efficient, extremely detailed, and very well-organized. Anyone would do well to apply their techniques.

When we first talked with Compliance Matters, Eileen called us after visiting our website. I recall her being very interested in a product she had seen online. For reasons I didn’t know at the time, she also wanted to come and visit our fa...

Words are not enough to effectively communicate your brand

People are wired to understand the world around them quickly by what they see. Before we learn how to communicate by language, we understand by what we see. That’s why communication of your brand visually is so powerful, even more important than what you have to say. In today’s business world we crave information that we can comprehend fast. For that reason the world as a whole is becoming more and more visual. Effective brand communication is not something that’s thrown together by a ...

When Dr. Ginsberg ran across 90 Degree Office Concepts’ website, he fell in love with our Athens Modern Reception Desk. At the time, we were having issues with our website communications. I remember taking the call. Dr. Ginsberg had a very specific vision for his new vision center (no pun intended). He wanted a look that was clean and modern—and, most importantly, he wanted a reception desk that would appear visually unique from the front window. He felt the design of his center represented a direct reflection of his products and services. The ...

“Stupid is as stupid does” Forrest Gump’s mama. In reception area design, thoughtless is what thoughtless gets.

Who you are is what they think

Irrespective of what your brand is, or how you think of it, it will be remembered by the way you present it to the world, inside and out. If your brand is cheap, frugal, low cost, than present it in that way. If your brand is a quality brand, than position it as quality. You cannot be what your environment does not believe. If you want your customers to pay more for your brand, they must believe it is ...

This website was designed to help you select the best office furniture possible for your business. We call it the Goldilocks method. When looking around for reception furniture, some furniture is just too big, while others a bit too small, some are nice but the wrong color and still others cost way too many dollars. So how do you get it just right? The answer is simply...

Getting the Style just right

We have put together a collection of styles to give you a place to start. Select one to begin. If it’s not exactly right, tell us how we need to...