Modern Office Design… Always Be “Bettering”
-Monday, March 7, 2022
It’s tempting to be boring…make boring products…or occupy a boring space. Boring is devoid of criticism. It meets spec. It causes no friction or tension. Everyone knows what to expect, and if a product meets the comparative mindset, everyone is happy.
And if everyone is happy, no one is unhappy.
The issue is this: People who are satisfied with being boring are fixed on just one solution. They are not expanding. They aren’t looking to create better solutions. They don’t want to upset the apple cart.