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Article posts of '2015' 'September'

Modern Reception Area Investments that Keep Businesses Relevant in Today’s Marketplace

 

Investing in business is not all good

The belief that investment in business is needed to create value for the brand makes perfect sense to me. There was a time when I thought simply by investing more and more in the business was a surefire way to create more value for the brand. Then I discovered; if “what” I was investing in, was not relevant to “who,” I was investing for (i.e.; customers, employees, etc.) than all my investments would basically have little to no value.

Making important investments matter

It seems like the brands tha...

For Strategic Insights...