Insights

Words are not enough to effectively communicate your brand

People are wired to understand the world around them quickly by what they see. Before we learn how to communicate by language, we understand by what we see. That’s why communication of your brand visually is so powerful, even more important than what you have to say. In today’s business world we crave information that we can comprehend fast. For that reason the world as a whole is becoming more and more visual. Effective brand communication is not something that’s thrown together by a ...

“Stupid is as stupid does” Forrest Gump’s mama. In reception area design, thoughtless is what thoughtless gets.

Who you are is what they think

Irrespective of what your brand is, or how you think of it, it will be remembered by the way you present it to the world, inside and out. If your brand is cheap, frugal, low cost, than present it in that way. If your brand is a quality brand, than position it as quality. You cannot be what your environment does not believe. If you want your customers to pay more for your brand, they must believe it is ...

This website was designed to help you select the best office furniture possible for your business. We call it the Goldilocks method. When looking around for reception furniture, some furniture is just too big, while others a bit too small, some are nice but the wrong color and still others cost way too many dollars. So how do you get it just right? The answer is simply...

Getting the Style just right

We have put together a collection of styles to give you a place to start. Select one to begin. If it’s not exactly right, tell us how we need to...

Matching Modern Office Furniture to the Way You Work

When Brittany from Atlanta, Georgia fell in love with one of our modern office desks (the Giza) for her office, she didn’t have a lot of the details ironed out. I recall that she sent over a plethora of pictures of modern office furniture she liked. What she was missing, though, was a clear understanding of how to marry the style she preferred with all of the functionality she needed in order to be organized. Organization represented a really important consideration in her furniture selectio...

Value as Perceived through Presentation

“Garçon, please bring the water menu!”
“Really? A water menu?”

There is a story about a high-end restaurant that sold specialty branded water to its patrons for over $8 a bottle. The presentation involved a “water steward” who offered each diner a list of specialty waters from many regions of the world. Each presentation came with an education about the water’s properties that made it desirable over another brand.

This was all an elaborate hoax, because the water actually came from a garden hose. Aside...

Buying office furniture is not normally one of those things you would think of putting on your “scary things” list, but when you consider how important your business is—and how much your business depends upon its use and function—certain realities can really upset your apple cart.

Imagine having a super-important meeting scheduled. Customers are flying in to meet with you. You want to make a great impression, but you find out that the modern conference table you ordered, custom-made, is not going to arrive in time.

What happens when your new ...