Insights

Value as Perceived through Presentation

“Garçon, please bring the water menu!”
“Really? A water menu?”

There is a story about a high-end restaurant that sold specialty branded water to its patrons for over $8 a bottle. The presentation involved a “water steward” who offered each diner a list of specialty waters from many regions of the world. Each presentation came with an education about the water’s properties that made it desirable over another brand.

This was all an elaborate hoax, because the water actually came from a garden hose. Aside...

Buying office furniture is not normally one of those things you would think of putting on your “scary things” list, but when you consider how important your business is—and how much your business depends upon its use and function—certain realities can really upset your apple cart.

Imagine having a super-important meeting scheduled. Customers are flying in to meet with you. You want to make a great impression, but you find out that the modern conference table you ordered, custom-made, is not going to arrive in time.

What happens when your new ...