Insights

Value as Perceived through Presentation

“Garçon, please bring the water menu!”
“Really? A water menu?”

There is a story about a high-end restaurant that sold specialty branded water to its patrons for over $8 a bottle. The presentation involved a “water steward” who offered each diner a list of specialty waters from many regions of the world. Each presentation came with an education about the water’s properties that made it desirable over another brand.

This was all an elaborate hoax, because the water actually came from a garden hose. Aside...

Buying office furniture is not normally one of those things you would think of putting on your “scary things” list, but when you consider how important your business is—and how much your business depends upon its use and function—certain realities can really upset your apple cart.

Imagine having a super-important meeting scheduled. Customers are flying in to meet with you. You want to make a great impression, but you find out that the modern conference table you ordered, custom-made, is not going to arrive in time.

What happens when your new ...

You’ve heard the old saying: “It’s not what you say, it’s how you say it.” If you’re thinking that sounds a bit cliché, you’re right. In reality, there is a lot of truth wrapped up in that small statement. It’s the “how” part of the “saying” that’s screaming all the other things your words are not—e.g., tone, voice inflection, and facial expression, just to name a few. Experts say the how elements make up more than 90% of what you are communicating.

For this reason, good communicators work just as hard on how they say what they must convey as ...

Our clients have such a commitment to their business and getting things perfect, as they see it and feel it; their workspace has to communicate that same integrity to their customers.

As with most clients we work with the Law Office of Esther C.S. Dezube in Boston MA, wanted to redesign and modernize their offices with furniture that was unique while being of good quality.

There is no question sometimes you need fast solutions for your business. Often fast solutions may not be available or the best ones. When it comes to finding instant solution for a modern reception desks, one that will be representative of the spirit of the company, it’s not something that can most likely be done in a hurry. There are endless things that need to fit in place like; getting the right size, having the perfect color match, locating a quality that best represents you or meeting opening deadlines.

In the case of Green Square in Tra...

When Warner Bros. held their annual convention at the Fontainebleau Hotel in Miami, they called on 90 Degree Office Concepts because they had special requirements to satisfy their needs that were a challenge for them to resolve. They needed a reception desk that was first of all, modern in it appearance. It had to be white in color and be a special size so as to fit in the elevator. It had to be delivered fully assembled due to their setup time restraints. Most importantly, it had to be delivered within a weeks’ time.

When Farasis Energy, Inc. went looking for a modern reception desk for their expanded facility in Hayward, CA, in the San Francisco Bay area, they looked high and low, open to any option that would be suitable in size and presentation for their impressive facility. After searching for some time, they could not find the perfect fit for their needs. By happenstance they discovered 90 Degree Office Concepts.

When USOC Medical, a biomedical equipment company located in Irvine, California, found 90 Degree Office Concepts online, they were looking for a modern reception desk that would stand out in their new building’s reception area. They contacted 90 Degree on the rebound…which means they were set to buy a reception desk from another vendor when they found us. They found out, after some time had passed, that in order to get the reception-desk size, color, and style they wanted from the other supplier, they would have had to wait 14 weeks.

Our current age of speed, got to have it yesterday, and it’s got to be cheap has made it difficult to sort through everything on offer and find a modern reception desk that best represents the quality of your business.

Make no mistake: a quality modern reception desk is the most important furniture investment you will ever make for your company. Why? Because it’s up-front, visible, and sets a precedent for what’s next. A package that has been beautifully giftwrapped, for example, sets the expectation pretty high as to what’s inside. Likewise, ...

No one office space is exactly the same as any other, without the use changing from company to company. No one person’s design preferences can be exactly the same as everyone else’s, while also suiting every company’s individual branding needs. No one company’s process is exactly the same as the one next door, requiring the exact same configuration and tools as a completely difference business. It doesn’t matter if we’re talking about a modern reception area, a conference room, or an open workspace—however...