Modern Reception Area Design: How Originality Affects Customer Mindset

Modern Reception Area Design: How Originality Affects Customer Mindset

There is no doubt about it: useful, innovative ideas drive any market. The companies that consistently provide the world with creative products and services are the ones people want to work for, buy from, and respect as forerunners, e.g., Tesla Motors, Amazon, and Under Armour.


An article written by FAST CO. EXIST cites research suggesting that millennials believe the most innovative companies are the ones with a plan to make the world a better place. They believe business can play an integral part in changing things for the better.

Apple, Google, Microsoft, Disney, Boeing, and Lockheed Martin are all companies the world believes are cool places to work. They are all thought of as original, innovative, and able to capture the imagination.

The thing all of the above companies have in common is the ability to present themselves in the marketplace as original and extremely innovative. They look cool by design, and because of their ideas; everything about them reflects the personification of cool.

In an interview with 24/7 Wall St., Camille Kelly, Vice President of Employer Branding at Universum, explains what our current generation of job seekers considers to be of primary importance: being on the cutting edge.

Innovation means thinking forward, taking on new challenges, and brainstorming new and better ways of doing things.

At 90 Degree Office Concepts, we believe innovation in all its forms is critical to the lifelong success of every company. Companies that don’t innovate slowly fade into nonexistence. For this reason, we spend a large amount of time understanding and thinking about how people work—and how they think about their workplace. In our research, we have found that companies with innovative mindsets want their businesses to look and feel like some of the previously-mentioned companies, with the addition of their own style.

Our research shows that putting workers and visitors into cool, modern workplace environments helps inspire creative thinking and casts a positive light on company image—as perceived by those outside looking in.

Designing your workplace (starting with your reception area) with the idea of having your company look and feel innovative is a great way of shaping the way your customers view your company.

Lead by example!