Modern Office Design and the Psychology of Useful Color

The art of successful business involves low-cost tools that produce profitable results. Every business profits from persuasion. It doesn’t matter if you’re persuading customers to buy your products, or persuading workers to contribute to their sale. The best way is to tap into emotional decision-making. While writing, speeches, and images all have their place in the emotional arena, nothing is a more powerful tool than color. It works even when you don’t.

The majority of people are strongly affected by color. Color impacts us without our awareness. It doesn’t matter if it’s a product label, logo, web page, or modern office design. Colors describe mood and elicits responses accordingly.

The purpose of color in workplace design is the same as in any other area of your business…to sell. Product colors sell the product, but office color sells the mood. Neuro-marketing in the field of color has become such an appreciated science that top-rated brands are constantly studying its effects to determine what works best to provide their desired results.
In modern office design, color strategy is not intended to manipulate, but rather to make it easier to work in a more naturally comfortable environment. Getting it right makes work feel right, which, in turn, amplifies performance.

Modern Office Color Psychology

You can use your understanding of color to create the best in-office mood appropriate to your brand. You can also plan how your staff will respond to your brand’s interior design environment.

It doesn’t matter which brand space you occupy—it’s essential to make sure your workplace color selection harmonizes with your brand messaging. Pure colors and accent colors can enhance your workplace if they are used correctly.

For example, if you have a gender-specific brand, a modern office environment that lends itself to relevancy can help the mood. Putting workers in a mood that relates to your solution makes relationships more congruent.

The Psychology of Office Color Branding

Many CEOs pay little attention to color branding in the workplace. They are of the mind that branding only exists in the marketing department. At 90 Degree Office Concepts, we believe branding includes everything a company does. In fact, branding isn’t only what a company does, it’s who they are.

Color is only one of many ways to be brand-consistent. Having your workers on board and living the message requires many things, and color is only one.

When it comes to selecting office colors, many people opt for white, because they think it’s best, or safe. This strategy is far from truth. In fact, even accent colors can make a big difference.

Many people get lost when it comes to color and branding in the modern workplace. Here are a few ideas to get started:

The Psychology of White in the Modern Office
White is often viewed as clean, pure, neutral, and/or sterile
The Psychology of Black in the Modern Office
Black typically represents power, authority, strength, and stability. For some people, black serves as an expression of grief. 
The Psychology of Gray in the Modern Office
Gray is an in-between color that is multi-purpose, practical, ageless, solid, and strong.
The Psychology of Red in the Modern Office
Red is fiery, hot, energetic, and exciting. It can represent life and the life-blood. 
The Psychology of Brown in the Modern Office
Natural, organic, earthy, stable, friendly, reliable
The Psychology of Blue in the Modern Office
Calm, cool, collected, restful, steadfast, productive
The Psychology of Orange in the Modern Office
Warm, happy, fun, flamboyant, energetic, and ambitious
The Psychology of Purple in the Modern Office
Royalty, problem-solving, respectful, wisdom

When it comes to designing your modern office, there are many ideas, brand strategies, and purposes for color in the workplace. For this reason, 90 Degree Office Concepts offers custom-designed furniture to comply with your company’s unique color/branding message.

Color offers meaning, beauty, excitement, warmth, and so much more. Don’t just settle for any color when designing your modern office. Put some thought and care into your selection, and plan your outcome based upon the emotions you want to elicit.