Investing in business is not all good
The belief that investment in business is needed to create value for the brand makes perfect sense to me. There was a time when I thought simply by investing more and more in the business was a surefire way to create more value for the brand. Then I discovered; if “what” I was investing in, was not relevant to “who,” I was investing for (i.e.; customers, employees, etc.) than all my investments would basically have little to no value.
Making important investments matter
It seems like the brands tha...