Insights

When East Orlando Dental Association went in search of a pair or reception desks for their Orlando Florida office, they did what most modern, respectable companies do; they went shopping online. The problem they found was common…if they found the right desk, it was too small, if they found the right size it was the wrong color, and if they were lucky enough to find everything they need, it’s too expensive or had to wait much too long to get delivery. Welcome to the world of online shopping.

Fortunately for them, they found 90 Degree Office Con...

Compliance Matters in Port Orange Florida, is a well-run payroll service that does employee leasing and keeps businesses up-to-date on compliance issues. Eileen is a master at what she does. Her company is efficient, extremely detailed, and very well-organized. Anyone would do well to apply their techniques.

When we first talked with Compliance Matters, Eileen called us after visiting our website. I recall her being very interested in a product she had seen online. For reasons I didn’t know at the time, she also wanted to come and visit our fa...

Words are not enough to effectively communicate your brand

People are wired to understand the world around them quickly by what they see. Before we learn how to communicate by language, we understand by what we see. That’s why communication of your brand visually is so powerful, even more important than what you have to say. In today’s business world we crave information that we can comprehend fast. For that reason the world as a whole is becoming more and more visual. Effective brand communication is not something that’s thrown together by a ...

When Dr. Ginsberg ran across 90 Degree Office Concepts’ website, he fell in love with our Athens Modern Reception Desk. At the time, we were having issues with our website communications. I remember taking the call. Dr. Ginsberg had a very specific vision for his new vision center (no pun intended). He wanted a look that was clean and modern—and, most importantly, he wanted a reception desk that would appear visually unique from the front window. He felt the design of his center represented a direct reflection of his products and services. The ...

“Stupid is as stupid does” Forrest Gump’s mama. In reception area design, thoughtless is what thoughtless gets.

Who you are is what they think

Irrespective of what your brand is, or how you think of it, it will be remembered by the way you present it to the world, inside and out. If your brand is cheap, frugal, low cost, than present it in that way. If your brand is a quality brand, than position it as quality. You cannot be what your environment does not believe. If you want your customers to pay more for your brand, they must believe it is ...

This website was designed to help you select the best office furniture possible for your business. We call it the Goldilocks method. When looking around for reception furniture, some furniture is just too big, while others a bit too small, some are nice but the wrong color and still others cost way too many dollars. So how do you get it just right? The answer is simply...

Getting the Style just right

We have put together a collection of styles to give you a place to start. Select one to begin. If it’s not exactly right, tell us how we need to...

There are enough shapes, sizes, and types of conference tables out there to make a person nuts. How can you know which is the perfect one for you? I know that most often, people are concerned about the way the conference room table looks in their space. We all agree that’s crucial to conference presentation. What about making sure it fits your meeting space and gives enough seating for your attendees? That’s even more important.

Matching Modern Office Furniture to the Way You Work

When Brittany from Atlanta, Georgia fell in love with one of our modern office desks (the Giza) for her office, she didn’t have a lot of the details ironed out. I recall that she sent over a plethora of pictures of modern office furniture she liked. What she was missing, though, was a clear understanding of how to marry the style she preferred with all of the functionality she needed in order to be organized. Organization represented a really important consideration in her furniture selectio...

Ohio based Aimpoint Research ordered 90 Degree Office Concepts' Naples Modern Reception Desk to make a statement in the lobby of their new office.

Value as Perceived through Presentation

“Garçon, please bring the water menu!”
“Really? A water menu?”

There is a story about a high-end restaurant that sold specialty branded water to its patrons for over $8 a bottle. The presentation involved a “water steward” who offered each diner a list of specialty waters from many regions of the world. Each presentation came with an education about the water’s properties that made it desirable over another brand.

This was all an elaborate hoax, because the water actually came from a garden hose. Aside...