Love at first sight
Like Britany, love at first sight for your brand is generated mainly by an emotional attraction. In the beginning, (in most cases) that attraction is based upon something you see insofar as very little may be known up front about what the brand is about. Like dating, if the brand can impress the customer, there is a good chance the customer may stick around for more.
Usually, the reason one will stick around for more is if they have an amazing experience during that first encounter.
Brand attraction through DNA
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